PROMO: Brisk x ‘Hobbs & Shaw’ Got In On the Action at ComplexCon Chicago
BYTRICIA CRIMMINS
AUG 02, 2019
ComplexCon Chicago saw more than a few of your favorite celebs and brands teaming up for some really dope booths on the floor. Brisk collaborated with the team behind Fast & Furious Presents: Hobbs & Shaw (in theaters Aug. 2) to bring attendees an immersive activation.
The eye-catching booth was based on the Hobbs Customs Garage featured in the film—complete with stacked tires and a roll-up gate. Once inside, attendees got the chance to sip on an assortment of Brisk flavors and chop it up with WWE star Roman Reigns. The wrestler-turned-actor, who co-stars in the film, interacted with fans and signed a few limited-edition cans of Brisk Whup Ass on site. As a backdrop to the action, the booth featured an exclusive graffiti mural by Chicago-based artist, Asend.
Attendees also had the opportunity to live out their big screen dreams by recreating the fight scene between Hobbs & Shaw vs. Brixton by participating in the "Take Em Down" immersive video experience. After completing a quick training, participants got to fight in epic slow motion on a recreated set from the film that mimicked the climactic final battle that was later sped up and cut in to a custom video that they could share with the world.